A promotion built around a single delicate idea: butterflies as memory-keepers. The "Butterfly Pavilion" installation at MGM Macau called for cake and chocolate gift packaging that could extend the experience beyond the event itself, giving guests something tangible to carry home.

 

Colourful paper-lace butterflies became the centrepiece of that idea — an interactive detail customers could peel off and use to decorate their own chocolate and cake boxes. What started as packaging turned into a small keepsake, letting each guest take a piece of the pavilion's magic with them.