Umami | React Design

LE MERIDIEN | brand strategy | logo | collateral | packaging | production

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Umami, the fifth taste.

For Le Méridien Cyberport in Hong Kong, React Design developed the name, logo, and visual identity for this distinctive Japanese restaurant. Inspired by the concept of umami—the celebrated "fifth taste"—the vibrant green petal became the brand's defining symbol, capturing its fresh, contemporary character.

The identity was thoughtfully extended across every customer touchpoint, including menus, takeaway packaging, and chopstick wrappers, creating a cohesive and memorable brand experience.

Unique interior design at Umami, a Japanese restaurant at Le Meridien Hotel Hong

LE MERIDIAN | logo | menus | collateral | packaging

Takeout sushi box, created by React Design for Umami, a Japanese restaurant at Le Meridien Hotel Hong

The unique bar at Umami, a Japanese restaurant at Le Meridien Hotel Hong

Main menu created by React Design for Umami, a Japanese restaurant at Le Meridien Hotel Hong

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Polished river rock used for a bar, tent card holder

The abstract depiction of the sumo wrestler featured on the coaster and table placemat provided a playful contrast to the sleek, linear design of the tabletop.

Drawing inspiration from Japan's stone gardens, a sizable river stone was carefully shaped and polished to craft a unique tent card stand.

Coaster with sumo wrestler, created by React Design for Umami, a Japanese restaurant at Le Meridien Hotel Hong

Placemat with sumo wrestler, created by React Design for Umami, a Japanese restaurant at Le Meridien Hotel Hong